The most important goal of business communication is receiver understanding. Every receiver who enters into the Communication Process brings with them their own ideas and feelings that influence their understanding of your message, and their response to it. That means it's your job, as the sender, to take these ideas and feelings into consideration when drawing up your message.
Down ward communication flows from_________ to_________.
Horizontal communication takes place between employees with same status. Horizontal communication, also called lateral communication, involves the flow of messages between individuals and groups on the same level of an organization. Horizontal communication does not involve relaying information up or down across levels.
Appeals and representations are used in_________communication.
Appeals and representations are used in upward communication. Upward communication is the communication where information or messages flows from the down or bottom of the organizational structure form the top of the organizational structure.
The study of communication through touch is_________.