The principle of simplicity states that
A. people tend to forget less known brands
B. people have a tendency to organize their perceptions into simple patterns
C. the context is more important than closure
D. proximate objects are easy to organize in the mind of the targeted person
Answer: Option B
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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