The promotion mix of a company consists of
A. Marketing communication, promotion decisions
B. Personal selling, product objectives
C. Advertising, personal selling, sales promotion, publicity and public relations
D. Consumer psychology, buyers, motives, brand equity
Answer: Option C
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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