The purpose of idea generation is to create a . . . . . . . . of ideas. The purpose of succeeding stages is to . . . . . . . . that number.
A. Small number; reduce
B. Small number; increase
C. Large number; increase
D. Large number; reduce
Answer: Option D
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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