The service marketing mix is an extended marketing mix and includes
(i) People
(ii) Process
(iii) Service
(iv) Physical evidence
A. (ii), (iii) and (iv)
B. (i), (ii) and (iii)
C. (i), (ii) and (iv)
D. (i), (iii) and (iv)
Answer: Option C
This Question Belongs to Commerce >> Marketing Management
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