The societal marketing perspective is different from the marketing perspective in the sense that
A. the former concentrates on the product while the latter concentrates on the market
B. the former also addresses the needs of the soceity while the latter addresses the needs of the market
C. the former is slightly amorphous due to its broad approachrwhile the latter is specific due to its focus on the targeted markets
D. none of these
Answer: Option B
This Question Belongs to Mass Communication And Journalism >> Advertising And Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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