The 'Times of India' publish local editors for different regions such as 'The Hyderabad Times' for its Hyderabad editors. Here, consumer market is segmented on the basis of
A. geographic features
B. psychographic features
C. demographic features
D. None of the above
Answer: Option A
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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