The use of price points to refer different levelsof quality for a company's related products is typical of which product-mix pricing strategy?
A. Optional product pricing
B. Captive product pricing
C. By-product pricing
D. Product line pricing
Answer: Option D
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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