To have value, a brand must offer which one of the following?
A. A simple product range with a defined set of features
B. A complex product range with a defined set of features
C. An identity through which the customer can trace the party responsible for supplying the product
D. Consistency, a reduced level of perceived risk for the buyer and a range of functional and emotional attributes which are of value to buyers
Answer: Option D
This Question Belongs to Mass Communication And Journalism >> Advertising And Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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