Under what circumstances might it be wise for a company to do little or no test marketing?
A. When management is not sure of the marketing program
B. When the costs of developing and introducing the product are low
C. When the product has no substitutes and is new in its category
D. When management is not sure of the product
Answer: Option B
This Question Belongs to Commerce >> Marketing Management
Related Questions on Marketing Management
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A. Product
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B. Unregulated markets
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D. None of these
A. Innovators
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