What do Cash Cows symbolize in BCG matrix

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What do Cash Cows symbolize in BCG matrix?

A. Remain Diversified

B. Invest

C. Stable

D. Liquidate

Answer: Option C

Solution(By Examveda Team)

Cash Cows symbolize Stable in BCG matrix. Cash cows are the leaders in the marketplace and generate more cash than they consume. These are business units or products that have a high market share but low growth prospects.

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Comments ( 1 )

Kavi A :

5 years ago

What does cow symbolize in BCG matrix?
A. Introduction
B. Growth
C. Maturity
D. Decline

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