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What do Cash Cows symbolize in BCG matrix

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Strategic Management
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What do Cash Cows symbolize in BCG matrix?

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Correct Answer: Option C
Cash Cows symbolize Stable in BCG matrix. Cash cows are the leaders in the marketplace and generate more cash than they consume. These are business units or products that have a high market share but low growth prospects.
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1 Comment
Kavi A
Kavi A 7 years ago
What does cow symbolize in BCG matrix?
A. Introduction
B. Growth
C. Maturity
D. Decline
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