What elements constitute a brand?
A. Name, design, style, words or symbols, singly or collectively that distinguish one product from another
B. Design, style, or symbols, singly or collectively that distinguish one product from another
C. Name, design, style, words or symbols that distinguish one product from another
D. Name, words or symbols, singly or collectively that distinguish one product from another
Answer: Option A
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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