What is cognitive Dissonance?
A. The exhilarating experience in the mind of the customer a product of his choice
B. Post-purchase dissatisfaction that creeps into the mind of the consumer after he buys the product
C. A feeling of reassignment that is always present in the mind of the consumer (towards the products that he shuns)
D. None of these
Answer: Option B
This Question Belongs to Mass Communication And Journalism >> Advertising And Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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