What is space marketing?
A. It is a tendency of the buyer to purchase the cheapest brand available in the market
B. It is the pre-purchase reserarch activity carried out by a prospective customer
C. It is the promotional effort of the firm through which, it buys space in news-papers, and inserts its ad supplements in the newspapers to reach the readers of such newspapers
D. It is the set of those bargaining tools that a buyer uses to get the best deal from the seller
Answer: Option C
This Question Belongs to Mass Communication And Journalism >> Advertising And Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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