What is the chief message to be given to a laggard?
A. You are an adventurous individaul
B. Come out of your old Shell
C. You are in the majority
D. You are a respected person of the society
Answer: Option B
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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