What is the full form of "CRM"?

CRM is an acronym that stands for customer relationship management. Customer relationship management is any tool, strategy or process that helps businesses better organize and access customer data. It all started with handwritten notes and Rolodex's but with the advent and proliferation of digital technology, it eventually evolved into databases stored on individual computers, and then the CRM definition shifted into something far more complex. It was no longer just notes. Managing your business’s relationships with customers became a complicated process. Now, in order to compete in any industry, you need a reliable system built on CRM software.