What is the full form of "VALS"?
A. Virtual Asset Levels
B. Value Added and Service Leasing
C. Virtual Asset Leasing Service
D. Values and Lifestyles
Answer: Option D
Solution(By Examveda Team)
VALS (Values and Lifestyles) is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.This Question Belongs to Abbreviations >> Marketing Abbreviations
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