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What is the full form of "SEM"?

A. Sales and Exchange Marketing

B. Search Engine Marketing

C. Selective Environment Marketing

D. Simple Marketing Environment

Answer: Option B

Solution(By Examveda Team)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

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