What is the full form of "SRM"?
A. Seller Resource Management
B. Supplier Relationship Management
C. Sales and Revenue Marketing
D. Service Related Mail
Answer: Option B
Solution(By Examveda Team)
Supplier relationship management (SRM) is the systematic approach to evaluating vendors that supply goods, materials and services to an organization, determining each supplier's contribution to success and developing strategies to improve their performance.The SRM discipline helps to determine the value each supplier provides and which ones are most critical to business continuity and performance. It also enables managers to cultivate better relationships with suppliers based on each supplier's importance.
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