What is the full form of "TM"?
A. Target Market
B. True Market
C. Transaction Model
D. Multiple Target
Answer: Option A
Solution (By Examveda Team)
A target market is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service.The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service.

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