What is the idea of making the Maharaja an Arab or a Britisher in the advertisements of Air India?
A. The airline management wants do attract the attention of customers through funny sketches
B. The airline management wants the airline to identify with each and every country to which, its aircrafts are flown
C. The ariline must keep the Maharaja in live spirits and that is why, such types of advertisements are issued
D. None of these
Answer: Option B
This Question Belongs to Mass Communication And Journalism >> Advertising And Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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