What term best describes the use of both financial and non-financial measures in assessing whether an entity has achieved its objectives?
A. Balanced scorecard
B. Benchmarking
C. Performance measurement
D. Target setting
Answer: Option C
A. Balanced scorecard
B. Benchmarking
C. Performance measurement
D. Target setting
Answer: Option C
Strategy is developed by the visionary chief executive in ___________ mode of strategic management
A. planning mode
B. adaptive mode
C. strategic mode
D. entrepreneurial mode
Stability strategy is a ____________ strategy
A. corporate level
B. business level
C. functional level
D. strategic level
What are the means by which long term objectives will be achieved?
A. Strategies
B. Policies
C. Strength
D. Opportunities
Marketing strategy is a ___________ type of strategy
A. business level
B. Growth strategy
C. corporate strategy
D. functional strategy
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