When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers they were using, Pepsi was using . . . . . . . .
A. Market-skimming pricing
B. Market-penetration pricing
C. New-product pricing
D. Discount pricing
Answer: Option B
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
Join The Discussion