When two separate companies or two divisions within the same company agree to place their respective brands on a particular product or enterprise, the arrangement is termed as
A. Differential branding
B. Co-branding
C. Dual branding
D. Both Co-branding and Dual branding
Answer: Option D
This Question Belongs to Commerce >> Marketing Management
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
Join The Discussion