Which of the following can be termed as the two axis of the BCG Matrix?
A. Market growth rate and Relative market share
B. Market growth rate and Market share
C. Economy growth rate and Relative market share
D. Growth rate and Market share
Answer: Option A
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters

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