Which of the following can be used by a company as a communication mix to reach the target customers?
1. Advertising
2. Sales promotion
3. Events and experiences
4. Public relations
5. Direct marketing
6. Personal selling
A. 1, 2, 4 and 6
B. 1, 2, 5 and 6
C. 1, 2, 4, 5 and 6
D. 1, 2, 3, 4, 5 and 6
Answer: Option D
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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