Which of the following characterisitics of a technology driven organisation is incorrect?
A. The philosophy is 'what we make, we sell'
B. Focus is on the research and development groups as well as sales
C. Much money is spent on marketing research and test marketing until the product is finally made
D. Understand that customers buy products that the product features provide and do not inherently want to buy products
Answer: Option B
This Question Belongs to Commerce >> Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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