Which of the following characteristics are related to relationship marketing?
1. Product feature orientation
2. Product benefit orientation
3. Frequent consumer contact
4. High concern for quality
Choose the correct option from the following:
A. 2, 3 and 4
B. 1, 2 and 3
C. 1, 3 and 4
D. 1, 2 and 4
Answer: Option A
This Question Belongs to Commerce >> Marketing Management
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