Which of the following examples amply demonstrates the efficiency of the limited effects model (under the gamut of media effects studies)?
A. I would not buy Surf Excel if a salesman offers it to me at my home. However, I would buy it if ads appear on TV to promote it
B. I would not buy Surf Excel if it is advertised on TV, but might buy it when the sales girl at the counter of her shop offers it to me
C. I would buy Surf Excel if it is offered to me through a sheme of freebies at my residence
D. None of these
Answer: Option A
This Question Belongs to Mass Communication And Journalism >> Communication And Media Research
Motivation research ties to analyse
A. how consumers buy or shun particular products
B. why consumers buy specific products and/or services
C. what is the geographic and demographic profile of a targeted market niche
D. all the above
Which of the following is/are advantages of sampling?
A. Convenience and easy to use
B. Highly representative of the population
C. Highly representative of the strata
D. All of the above
In which of the following scale technique, a direct comparison of stimulus object is done?
A. Comparative scale
B. Monadic scale
C. Non-Comparative scale
D. Metric scale
Who can be given the credit of being the pioneer of media effects research in the USA?
A. Woodrow Wilson (1917)
B. William Randolph Hearst (1898)
C. The Payne Fund Studies (1929-32)
D. Edgar Dale (Circa 1930)
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