Which of the following factors affects to the choice of channel of distribution?
1. Size of manufacture
2. Desire to control the channel
3. Perishability of product
4. Weight of product
Select the correct answer using the options given below
A. Only 1
B. Both 3 and 4
C. Both 2 and 3
D. All of the above
Answer: Option A
Related Questions on Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters

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