Which of the following is not a Enel of the IMC?
A. Ensure that you have a brand book
B. Share act work with other units
C. Think about your product first and not about your markets
D. Start with a zero budget
Answer: Option C
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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