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Which of the following is not an element of service marketing mix?

A. People

B. Packaging

C. Process

D. Physical evidence

Answer: Option B

Solution (By Examveda Team)

In service marketing, the service marketing mix typically includes 7 Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence.

Packaging is not considered a core element in the service marketing mix because services are intangible and do not require physical packaging like products do.

Therefore, Option B is the correct answer as it is not an element of the service marketing mix.

This Question Belongs to Commerce >> Marketing Management

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Comments (1)

  1. Tan Singh
    Tan Singh:
    1 year ago

    Right ans is packaging

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