Which of the following is not an element of service marketing mix?
A. People
B. Packaging
C. Process
D. Physical evidence
Answer: Option B
Solution (By Examveda Team)
In service marketing, the service marketing mix typically includes 7 Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence.Packaging is not considered a core element in the service marketing mix because services are intangible and do not require physical packaging like products do.
Therefore, Option B is the correct answer as it is not an element of the service marketing mix.
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Right ans is packaging