Which of the following is/are advantages of sampling?
A. Convenience and easy to use
B. Highly representative of the population
C. Highly representative of the strata
D. All of the above
Answer: Option D
Solution (By Examveda Team)
Sampling has several advantages:1. Convenience and easy to use: Sampling requires fewer resources, time, and effort compared to studying the entire population.
2. Highly representative of the population: Properly designed and executed sampling methods can accurately reflect the characteristics of the entire population.
3. Highly representative of the strata: Stratified sampling ensures that specific subgroups or strata within the population are adequately represented, providing more precise results.
Thus, all of the options are correct.
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Motivation research ties to analyse
A. how consumers buy or shun particular products
B. why consumers buy specific products and/or services
C. what is the geographic and demographic profile of a targeted market niche
D. all the above
Which of the following is/are advantages of sampling?
A. Convenience and easy to use
B. Highly representative of the population
C. Highly representative of the strata
D. All of the above
In which of the following scale technique, a direct comparison of stimulus object is done?
A. Comparative scale
B. Monadic scale
C. Non-Comparative scale
D. Metric scale
Who can be given the credit of being the pioneer of media effects research in the USA?
A. Woodrow Wilson (1917)
B. William Randolph Hearst (1898)
C. The Payne Fund Studies (1929-32)
D. Edgar Dale (Circa 1930)

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