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Which of the following naming strategies fall under the category each product is launched under the brand name?

A. Individual names

B. Separate family names for all the products

C. Corporate name combined with individual product names

D. Blanket name

Answer: Option D


This Question Belongs to Management >> Product And Brand Management

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Branding seeks

A. to differentiate the product

B. to charge differential price

C. to sell the product in different countries

D. to give attractive name to a product