Which of the following sentences is least effective in driving for the sale?

The most important goal of business communication is_________.

A. favorable relationship between sender and receiver

B. organizational goodwill

C. receiver response

D. receiver understanding

Down ward communication flows from_________ to_________.

A. Upper to lower

B. Lower to upper

C. Horizontal

D. Diagonal

Horizontal communication takes place between_________.

A. superior to subordinate

B. subordinate to superior

C. employees with same status

D. none of these

Appeals and representations are used in_________communication.

A. horizontal

B. downward

C. upward

D. grapevine