Which of the following statements about the pricing of services is false?
A. The demand for services tends to be more elastic than the demand for goods
B. Cost oriented pricing is more difficult for services
C. Comparing prices of competitors is more difficult for service consumers
D. Customers are less able to stockpile services by taking advantage of discount prices
Answer: Option B
This Question Belongs to Commerce >> Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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