Which of the following statements are true about marketing myopia?
(i) It was first expressed by Theodore Levitt.
(ii) It is a short-sighted and inward-looking approach to marketing.
(iii) It focuses on the fulfilment of the immediate needs of the company rather than focusing on marketing from the consumer's point of view.
A. (i) and (ii)
B. (ii) and (iii)
C. (i) and (iii)
D. (i), (ii) and (iii)
Answer: Option D
This Question Belongs to Commerce >> Marketing Management
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