Which of the following statements is correct?
A. The term marketing is used to refer only to the sales function within a firm
B. Marketing managers usually do not get involved in production or distribution decisions
C. Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole
D. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Answer: Option D
This Question Belongs to Commerce >> Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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