Which of the following statements is not true?
A. Marketing profitability analysis measures the profitability of different marketing activities
B. Marketing efficiency studies try to determine how various marketing activities could be carried out more efficiently
C. Each company needs to reaccess periodically its marketing effectiveness through a control instrument called marketing audit
D. All the above are true
Answer: Option D
This Question Belongs to Commerce >> Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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