Which of the following statements is true?
A. The essence of marketing is a transaction of exchange
B. Marketing-orientation is a philosophy which has to pervade the organization structure
C. Marketing is also a managerial function involving analysis, planning, and control of marketing activities in an organization
D. All of the above
Answer: Option D
This Question Belongs to Commerce >> Marketing Management
Launching a product in a small part of the market is called:
A. Competitive response
B. Competitive analysis
C. Test marketing
D. None of these
A. Product
B. Selling
C. Customer
D. Production
Markets which are organized and regulated by statutory measure are:
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
A. Innovators
B. Late majority
C. Early majority
D. Late adopters
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