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Which of the following statement(s) is/are correct?
1. The company's name legitimises the product and individual name individualises the product.
2. The brand capitalises its name and brand image to sell all its products.
3. The organisation need to take the decision of launching the product as a manufacturer brand, a distributor brand or a licensed brand.

A. Both 1 and 3

B. Both 1 and 2

C. Both 2 and 3

D. All of the above

Answer: Option D


This Question Belongs to Management >> Product And Brand Management

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Branding seeks

A. to differentiate the product

B. to charge differential price

C. to sell the product in different countries

D. to give attractive name to a product