Which of the following strategy gives the benefit of premium pricing?
A. Umbrella strategy
B. Line brand strategy
C. Product brand strategy
D. Branding strategy
Answer: Option A
Related Questions on Advertising and Marketing Communication
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above

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