Which one of the following is a potential drawback of multibranding?
A. The company's resources may be spread over too many brands
B. Consumers may become confused about the image of the main brand
C. An over-extended brand name might lose its specific meaning for consumers
D. Different product features can appeal to consumers with different buying motives
Answer: Option A
This Question Belongs to Management >> Product And Brand Management
A. Customer selling
B. Market research
C. Customer buying
D. Consumer behaviour
Production Management includes
A. Production Planning and Control
B. Production
C. Inventory control
D. All of the above
The merits of Product layouts includes
A. Minimum Investment in work in progress
B. Better Production Control
C. Early detection of mistakes or badly produced items
D. All of the above
A. to differentiate the product
B. to charge differential price
C. to sell the product in different countries
D. to give attractive name to a product
Join The Discussion