Which one of the following refers to 'attributes or benefits that consumers strongly associate with a brand, positively evaluate and believe they could not find to the same extent with a competitive brand'?

Which of the following is the study of individuals, groups or organisations and the process they use to select, secure and dispose of products?

A. Customer selling

B. Market research

C. Customer buying

D. Consumer behaviour

Production Management includes

A. Production Planning and Control

B. Production

C. Inventory control

D. All of the above

The merits of Product layouts includes

A. Minimum Investment in work in progress

B. Better Production Control

C. Early detection of mistakes or badly produced items

D. All of the above

Branding seeks

A. to differentiate the product

B. to charge differential price

C. to sell the product in different countries

D. to give attractive name to a product