Why are conclusive and exploratory research a part of a cyclic process?
A. The results of conclusive research generate new ideas, which become the inputs for exploratory research. Hence, the process is cyclic in nature
B. Exploratory reaerch follows conclusive research
C. Most of market reserchers prefer to undertake conclusive research and exploratory research in a cyclic order
D. All the above
Answer: Option A
This Question Belongs to Mass Communication And Journalism >> Communication And Media Research
Join The Discussion