With the arrival of digital revolution, there is strong sense, the media industry is no longer in control of its own . . . . . . . .

A. An intuitive processes B. Research and tested formulae C. Both of the above D. None of the above

A. Financial Management B. Social Management C. Media Management D. All of the above

A. a financial process B. a social process C. an intellectual process D. an enterprise

A. Target audience B. Low involvement purchase decisions C. Reach D. Frequency