A dissonance-reducing buying behavior is designed to probe consumers’ hidden, subconscious motivations.
A. TRUE
B. FALSE
Answer: Option B
Solution(By Examveda Team)
Dissonance-reducing buying behaviour occurs when the consumer is highly involved but sees little difference between brands. This is likely to be the case with the purchase of a lawn mower or a diamond ring.This Question Belongs to Management >> Marketing
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B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
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D. None of the above
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