A market orientation recognizes that:

A. Price is the most important variable for customers.

B. Market intelligence relating to current and future customer needs is important.

C. Selling and marketing is essentially the same thing.

D. Sales depend predominantly on an aggressive sales force.

Answer: Option B

Solution(By Examveda Team)

A market orientation recognizes that market intelligence relating to current and future customer needs is important. Market orientation is a business philosophy where the focus is on identifying customer needs or wants and meeting them. When a company has a market orientation approach, it focuses on designing and selling goods and services that satisfy customer needs in order to be profitable.