A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
A. Culture
B. Subculture
C. Psychographics
D. Reference groups
E. Demographics
Answer: Option D
Solution(By Examveda Team)
Reference groups are the groups to which individuals compare themselves and use as a basis for evaluating their own attitudes and behaviors.These groups can have a direct (face-to-face) or indirect influence on an individual's attitudes or behavior.
Reference groups play a significant role in shaping an individual's preferences, values, and lifestyle choices.
While culture, subculture, psychographics, and demographics are all important factors in understanding consumer behavior, reference groups specifically focus on the influence of groups on an individual's attitudes and behavior.
Option D: Reference groups is the correct choice, and it completes the sentence appropriately.
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Right answer is refrence group plz update right answer