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A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

A. Straight rebuy purchase

B. Delayed purchase

C. New-task purchase

D. Modified rebuy purchase

Answer: Option C

Solution(By Examveda Team)

A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to New-task purchase. New task purchase is the one purchase decision that has not been done previously by the business as they didnot have the need for a new product / task.

This Question Belongs to Management >> Marketing

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